What Is This? is a lifestyle brand born in NYC that we’ve affectionately been calling our Dumbest Good Idea. While the idea has lived in our heads for years, it wasn’t until our honeymoon that we decided to turn it into something tangible.
Since then, we’ve poured ourselves into designing, refining, and finally launching the self-explanatory hat and tote bag you now see on THIS IS A SHOP. We hope you have as much fun with these pieces as we’ve had, and we hope you stick around to see what we come up with next.
Love,
Caroline and Will